How Guided Selling Works
BuyDesign enables you to establish an easily maintained central repository of product and pricing information that allows you to:
- Capture the knowledge of your product experts in easily maintained product models containing the rules, constraints and information needed to drive the configuration process.
- Incorporate the skills of your best sales people into tools like “helper applets” that dynamically point out up-sell/cross-sell opportunities at the right time in the sales process, and proposal templates that can be dynamically configured into winning bid, proposal, or submittal packages.
- Organize the digital assets and pricing information that provide your sales channels with the tools they need to generate customer excitement and close the deal.
Modular BuyDesign Guided Selling applications then use that repository of tools and information to guide customers and sales reps through key phases of the interest-to-order cycle for your customized products. It enables you to:
If you choose, BuyDesign enables you to add easy self-service product configuration, visualization, and MSRP pricing to your public website. Functions such as Find a Dealer and Request a Quote then turn customer interest into a solid lead for the appropriate sales channel. See Lead Generation »
Facilitate rapid quoting and proposal creation; ensure accurate ordering
The core of BuyDesign Guided Selling is a comprehensive sales rep support system that provides product configuration, pricing, and quote generation capabilities for any or all of your sales channels, including your direct sales team, dealers, distributors, and other selling partners.
Once the deal is closed, BuyDesign allows the sales rep to instantly turn the quote into an order, ensuring the accuracy of product configurations and prices before sending the order to your enterprise business system. It can also be used to provide self-service ordering of customized products for your key B2B customers who buy directly from you. See Quoting & Ordering »
Enable Self Service B2C and B2B Buying
For consumers buying your products, aftermarket accessories or replacement parts, or for authorized representatives restocking their inventory, BuyDesign enables you to offer an advanced Internet storefront tailored to your branding and personalized to individual customer needs. Familiar capabilities such as a powerful product catalog, shopping cart, and credit card payment processing, combined with intuitive product configuration where needed make the buying experience fast and easy. See Storefront »
